Original content from Mitel

The hospitality industry faced significant challenges during the peak of the pandemic, leading hotels to reassess their priorities as the world transitioned to a new normal. Travel has transformed into more than just an escape; today’s travelers seek experiences that create a sense of connection throughout their journey. As approximately 45% of people consider switching from their current travel providers, including hotels, the need for exceptional guest experiences has never been greater, particularly for the growing leisure travel market.

Investing in the guest experience, coupled with cutting-edge technology, is now more crucial than ever for hospitality providers. Communications technology, such as unified communications (UC), plays a pivotal role in delivering memorable guest experiences while simultaneously enhancing the productivity and efficiency of hotel staff.

Top 4 Reasons To Invest in the Guest Experience

1. Guest Experience

According to a PWC study, 87% of respondents value a personalized approach when interacting with a brand. By integrating updated technology, hotels can offer a customized guest experience, from virtual check-in and check-out to real-time communication with the front desk. Incorporating new communications solutions enables personalized services, such as tailored food and beverage options, room accommodations, and personalized recommendations based on guests’ reasons for travel. Even small touches, like using technology to remember guests’ names, create a sense of care and attention.

2. Increased Bookings and Revenue

Enhancing the guest experience fosters loyalty to the brand, resulting in higher room bookings and increased revenue. Through mobile app integration and BYOD (bring-your-own-device) options, guests can easily book rooms, access services, and stay connected throughout their stay. A seamless customer journey helps secure repeat customers, attracts new ones, and drives revenue growth for the hotel.


Better Communications = Better Guest Experience = Increased Revenue. Let’s get started.


3. Improved Employee Experience

Addressing the staffing shortages that plagued 87% of hotels in 2022 is essential. By providing guests with a well-rounded, personalized experience, hotels can also enhance the employee experience. Engaged employees, as evidenced by Gallup research, contribute to a 14% increase in overall productivity and a 23% boost in profitability. Hospitality communications technology empowers staff to perform their jobs efficiently, with mobile solutions freeing them from their desks and facilitating real-time communication between team members. Equipped with modern tools, staff members are happier, more productive, and better equipped to meet guests’ needs promptly.

4. Enhanced Brand Recognition

In today’s market, word-of-mouth and brand recognition hold immense power. A clearly defined brand promise cultivates customer loyalty, improves revenue, and bolsters brand recognition across various media channels. Building trust within the industry is crucial for attracting new customers and retaining existing ones, ultimately leading to a place people want to return to again and again. Holding your staff accountable to positive hospitality experiences will generate word-of-mouth buzz, social media promotion, and positive online reviews, all attracting more people to your business.


Give your staff the tools to make their jobs easier and guest experiences better. Contact us today.


Essential Features for Hospitality Communications Solutions

Hospitality businesses need communications solutions that are streamlined, secure, and always reliable. The guest experience is everything in the hospitality world, which is why CRI’s communications solutions offer a suite of features to ensure that your guests not only enjoy their stay, but promote your business to their network and book another trip back.

  • Automated check-in and check-out
  • Push messaging capabilities
  • Online feedback management
  • Advanced encryption tools
  • Voice recognition technology
  • Point-of-sale (POS) and customer relationship management (CRM) systems
  • And much more!

CRI Is Your One-Stop Shop for Hospitality Communications

As we’ve entered into the post-pandemic world, the hospitality industry is experiencing a surge in both business and leisure travel. Ensuring guest satisfaction at every stage of their journey is pivotal to a hotel’s overall success. Hotels that invest in the guest experience and leverage modern communications technology are set up to reap substantial benefits, from increased bookings to heightened staff satisfaction to growth in revenue and loyal guests.

At CRI, we design our solutions specifically tailored to the distinct requirements of hospitality businesses. Our offerings are user-friendly, economically efficient, and deliver an outstanding user experience, while ensuring your data remains safe and secure. With our assistance, you can elevate your customer service, ensuring your guests always enjoy an exceptional stay (and want to return). Contact us today.