In today’s ever-changing work environment, it’s essential to have a unified communications / UCaaS (unified communications as a service) partner that can provide your business the tools and technology it needs to grow. We’ve seen the importance of this in our 40+ years in business, and especially over the last year, as the way we work and collaborate has changed completely.
No company should be held back by outdated, insecure communications systems that can’t keep up with company growth. Our technicians love working with companies to design completely custom unified communications and UCaaS solutions that are both cost-effective and reliable.
Even if you’ve been working with CRI for years, there are still things to learn about our services and the solutions we can offer your company.
Recently, we sat down with CRI’s director of sales to go over our company’s primary differentiators and what clients can expect from our work together moving forward. Here’s what we learned.
Q: What problems does CRI Solve for our customers?
A: CRI HELPS CUT DOWN ON HUMAN LATENCY
CRI offers many different solutions, but all are focused on one central goal: improving your unified communications. In the era of COVID-19, effective communication and collaboration are what give any company an edge, allowing them to work seamlessly and safely from any location.
Another problem that CRI tackles on behalf of customers is human latency. When you’re using a slow, outdated and ineffective system, even simple tasks like logging into email, finding the correct file or messaging a colleague can be frustratingly slow.
CRI helps cut down on human latency both internally and externally by implementing better tools and software for your communications system, enabling more effective collaboration through tools like desktop sharing, improved audio and video apps and much more.
Q: What values and benefits does CRI provide?
A: WE DO ONE THING, AND WE DO IT RIGHT: UC AND UCAAS
As a 40-year-old company that’s been doing unified communications and UCaaS since day one, the primary benefit we offer customers is our expertise. We do one thing, and we do it right.
Our expertise allows us to offer customers a variety of best-in-breed solutions, depending on their needs. From contact center management to omnichannel communications, we know how to implement the most effective solutions, regardless of whether you choose a hardware or cloud-based approach.
It’s this expertise that has led to us being awarded Mitel Platinum Partner status year after year, based on our sales history and professional credentials. With this status, we’ve opened up even more possibilities for our clients.
Q: What unified communications and UCaaS solutions does CRI provide that are different and better than competitors’?
A: OUR ENGINEERS DESIGN CUSTOM SOLUTIONS FOR EACH CLIENT
It’s easy to become a cloud provider, but it’s much harder to do what CRI has done: hire and train engineers who have the expertise to design and implement solutions that are personalized to each client.
Our team’s experience and expertise is the reason we can provide a variety of best-of-breed enterprise solutions. Our competitors may be able to implement cloud solutions, but they won’t have access to the same technology that CRI does, and likely won’t be able to customize it for their clients to ensure it fits their needs.
Q: Why do your customers like working with you?
A: WE FOCUS ON PROACTIVE RELATIONSHIPS
Our customers love working with us because of our focus on relationships. Instead of pushing one solution, we take the time to listen to your needs. Then, we design a system that gives you the right tools to achieve your goals.
Our team is proactive, which has been a major source of security for our clients. When customers need help, we’re there – no questions asked. That’s why we have clients that have been with us for 40+ years, with many more headed that way soon.
Q: What should customers expect from their relationship with CRI moving forward?
A: WE WANT OUR CLIENTS TO THINK OF US AS A PARTNER, NOT JUST A VENDOR
Moving forward, we want customers to know that CRI will always be there for them as an advisor and communications consultant. We don’t just focus on hardware. Clients can always leverage our expertise to help tackle multifaceted issues like customer engagement.
By partnering to solve complex issues, whether it be in healthcare, education or another industry, companies can trust that we will always be there to advise how they can improve their communications across the board.
Q: What does that look like on a weekly or monthly basis?
A: QUARTERLY OR SEMIANNUAL STRATEGY REVIEWS
Moving forward, we’ll be offering customers the opportunity to sit down for quarterly or semiannual strategy reviews with our expert communications consultants. This will give decision makers on your team the opportunity to check in on large-scale goals that we can help with, including improving customer service, modernizing your call center and many more.
We’ll be reaching out to offer you the opportunity to book a meeting with your account manager in the weeks and months ahead to see how we can better serve you.
Need to Talk About Your Unified Communications or UCaaS? We’re Here for You.
Whether we’re talking hardware or strategy, the experts at CRI love to work with clients to develop and implement communications technology that helps them achieve their business goals. Our 40-year history has given us the perspective and the expertise necessary to help implement unified communications and UCaaS solutions that are both cost-effective and efficient, giving customers the flexibility they need to succeed in 2021 and beyond.
Need to talk strategy or just want to run an idea by our team? Give us a call today. We are always here for you.